“Fashion is not consumerism”: Patine, the short-circuit brand to know

In the Patine boutique, located at number 8 rue Martel, in the ^10th arrondissement of Paris, there's no need to search for new models every week, as with competitors. The Tony shirt in cotton poplin, with its small collar and loose fit, required twelve months of development work to obtain the "right" fabric. That is to say, for Charlotte Dereux, the founder of the brand, a beautiful, durable, responsible fabric (in this case 59% organic cotton and 41% recycled thread from recovered clothing) and made in France . All this for the sum of €120.

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Here, no collections (nor seasonality), but a " short menu ", as she herself says, of a dozen denim pieces (5 pockets, shorts, overshirts, etc.), shirts (banker, blouse, oversize and dressy), two skirts (bodycon and corolla), a few dresses, five sweaters, three shorts, three bodysuits and a few caps and hair accessories made with scraps of material...